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When Was The Last Time You Added Valuable Information?
Hopefully, within the last week, two at the most. Your website is now even more critical for communicating…with everybody.
With social distancing and less face-to-face encounters, your website plays a critical role in communicating what is going on under your senior care roof. Yes, social networks do, too. However, website pages provide specific links that allow more direct communication and are reusable.
Precise website links make it easy for you to share specific information in e-mails, texts and posts.
I have found that most assisted living and senior care websites are infrequently updated, or not updated at all. The site may not be designed for adding new content. They don’t have the systems in place to easily make additions and changes. Often their website is run by an administrative company. For any of these reasons, the website remain fairly static and even get stale.
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What Should Be Added Right Now
In the midst of the Covid-19 crisis, these are website pages that can keep people informed and take some of the pressure off you and your senior care staff – keeping people informed, answering the same questions over and over.
- Covid19 Program – State your policies for residents, staff, vendors, visitors and new residents/clients. And update them as needed. Also, include photos of your policies in action.
- Caregiver Tips – Share your expertise in dealing with the Covid-19 crisis while at the same time build and maintain trust within the families of your residents, who cannot come and see their loved ones.
- Activity Scrapbook – Show what you are doing to better the lives of your residents as you all deal with the Covid-19 crisis.
- Video Call Services – Promote how you are keeping families visually in touch with one another. If you don’t offer these services, it is time to add them.
- Testimonials – If you receive cards or e-mails thanking you for the extra efforts of you and your staff during the Covid-19 crisis, add them to your Testimonials page.
Note: The link to new information added to your website should be included in social network posts.
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Map Out A Plan With Your Web Administrator
These recommendations have always been important for a strategic marketing plan. Now, they are just important, period.
Work with you website administrator or tech team to develop these critical pages and to get information quickly from the front lines to the website. Yes, there will be excuses and glitches. Fight through them to establish systems that make creating new, valuable links that inform and build trust. Then share and promote these links.
This is the new norm.
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Easy For Those With WordPress Websites
Many websites are now build within the WordPress platform. So we have created a plugin that allows you to add key pages to your WordPress website. It’s quick and easy. And you then have the ability to add new and valuable content to your website on a regular basis.
Click to learn about WordPress plugin that quickly adds valuable pages to senior care websites.
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Does Your Website Need A Marketing Infusion”
If you are not happy with the way your assisted living or senior care website is driving the buying/selling process, we will be happy to add discovery and other marketing strategies to your site that increase clients and revenues.
Or if you would like, we can start from scratch and give your website a fresh start. Just give us a call at (888) 213-5026.
If you just need help with creating interest, positioning and/or new content, I recommend our Monthly Marketing Toolkit.
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Be safe, be well. And I invite you to share this article with senior care professionals who provide great care, but are struggling with their occupancy rate.
Marketing With Care Blog - Senior Care & Assisted Living 