Marketing Opportunity For Those Providing 24 Hour Senior Care
The National Center for Assisted Living (NCAL) promotes one week every September as “National Assisted Living Week.” This year, the week is September 11-17.
I recommend that you take advantage of this marketing opportunity:
- Update your website.
- Post to social networks.
- Send e-mails/texts to your three key lists.
- Issue a press release.
I wrote an article about the process in May called:
Helpful Resources At Your Fingertips
To make the process easier, especially since the week is coming up soon, go to the National Center for Assisted Living (NCAL) website. It offers a (royalty-free) graphic, links, promotional items and lots of helpful information.
Also, for our Senior Care Marketing Toolbox clients, we have created a new Calendar/Events Marketing resource that provides strategies, captions for your Activity Scrapbook and Caregiver Tips pages, and a handout:
Promote Your Industry & Highlight Your Care
I know this is not a huge event on the American public’s radar. However, it is worth your time and effort. Family caregivers and those searching for senior care will take notice.
So I recommend doing what you can to promote your industry, and to borrow their recognition, credibility and reach. At the same time, highlight your senior care and demonstrate how you differ from your competition.
Our Services & Systems Increase Your Move-Ins & Clients
Would you like us to take an active role in developing your marketing strategy, adding consistency to your efforts and improving your census? We have the services and systems. Just give us a call at (888) 213-5026.