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The Past Matters To Those Needing Your Care NOW
Yes, many of those searching for assisted living and senior care have doubts in what the industry offers. Some have had experience with poorly run care businesses. Others have heard horror stories from friends about untrained and unmotivated caregivers and staff members. And negative stories in the news media often take away their confidence, as well. (Two news story links are listed following this article.)
The quickest and easiest way to address all these issues is to make your “history” available for discovery, in person and on line. Providing real evidence of what your are doing, and have done throughout the years, builds confidence and can dispel all the negative beliefs and care industry opinions potential clients bring with them.
Helping people value your past builds the confidence needed to choose your senior care today.
Easy Ways To Make Your History Available For Discovery
Separate your care business and staff(s) from the competition and negative industry assumptions by making your great care readily apparent. Here are simple recommendation to do so.
- Activity Scrapbook – Create a website page that shares what you have been doing with residents and clients, and the dates you did them. (This doubles as your history book.)
- Caregiver Tips – Share the expertise of your staff. Highlight their talents and experience, show their compassion/passion and offer them respect.
- Reviews/Testimonial Cards – Provide examples of what previous residents and clients have experienced.
- Blog & News Articles – Share your expertise and borrow the expertise of other credible resources. Date all entries.
- Stories – You share your history whenever you tell stories to explain your care and services during the selling process. (Telling stories can be done in person and on your website.)
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Use Precedent To Help Prospects Envision Their Problems Solved
All the history-making recommendations above strategically position your company, your care, your staff and your experience.
When you successfully communicate your history to prospects, it helps them to see their care needs being met and their own problems being solved. In addition, your words and promises have support. This builds confidence and makes choosing your care much easier. The result, you will increase move-ins and clients.
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For Senior Care Monthly Marketing Toolkit Clients
For our Senior Care Monthly Marketing Toolkit clients, here are more resources you can access to take advantage of marketing opportunities that present themselves throughout the year. Toolkit clients, just click on the link, then add your login and password
- Caregiver Tips Checklist – The Toolkit already has 18 Caregiver Tips and adds a new one every month.
- Create Strategic “Tour Stops” That Provide Evidence & Guarantee Consistency Of Message – Marketing Tip #70.
- Create An Activity Scrapbook – Marketing Fundamental full of recommendations.
- Use Your Testimonials More Effectively – Another Marketing Fundamental full of recommendations.
- Library Of Stories Checklist – Organizes your stories and helps you to train your staff to effectively tell those stories.
To see a list of all the resources we have added to the Toolkit in 2019, go to: Recent Toolkit Additions.
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Want To Be A Senior Care Monthly Marketing Toolkit Client?
Not a Toolkit client. Sign up today at Senior Care Monthly Marketing Toolkit or give us a call at (888) 213-5026 and we will process the signup for you.
FYI: For a whole year, the Toolkit is only $249 (less than $21/month).
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Separate Your Care From Negative News Stories (Videos)
Negative news stories effect everyone in the senior care industry. Here are two stories that can help you prepare to position your strengths, great care and happy caregivers, and dispell assumptions.
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Marketing With Care Blog - Senior Care & Assisted Living 