Take Advantage Of The Habits Of Your Allies
It’s a simple concept. Give the people who already like and promote your care (family, friends, professionals who serve seniors) something new to talk about and you will receive more referrals. This is especially true in this age of the internet and social networks where “sharing” and “following” are common place.
The major key to this simple marketing process is creating (or repackaging) a service valued by your target markets.
Niche Services Allow You To Offer Something “New” In The New Year
Developing a niche service energizes your marketing program. The news adds spark to your personal contacts and meetings, advertising and press releases. It also invigorates your referral base by giving them something novel and fresh to talk about in the New Year. (In addition, it helps them to refer more qualified prospects.)
To offer a new senior care service does take planning and expertise. However, I don’t believe many care providers have to start from scratch. They can shorten the process by repackaging a service that is already part of their program.
For Example, Place Higher Value On Your Fall Prevention Program
Of course, everyone in senior care is aware of and concerned about fall prevention. Yet, I have heard on numerous occasions “Oh yeah, we do fall prevention.” These senior care professionals are undervaluing a service that their target market will place a high value on.
They are missing opportunities to attract care shoppers who are trying to address and solve a very common problem. Instead, they should be highlighting their program, and promoting how they understand the frustrations, concerns, fears and needs of those in search of their care.
The “Strong & Steady” Program Can Help You Repackage
I just came across the “Strong & Steady” program by Dr. Sasha Speer, DPT. I believe this easy to follow program can help senior care providers refine their fall prevention services and easily relate its higher value to the public. Your target market will be attracted by:
- Introductory and maintenance programs.
- Exercise levels and pointers.
- Diagrams, handouts and checklists.
- Goal setting and reassessments.
To sample Dr. Speer’s expertise and step-by-step style, I suggest you go to her blog and read her article: Can I Help You?…
Dr. Speer explains things clearly, in simple terms. She addresses mindset, the science, and step-by-step. These are all things you can utilize when positioning and highlighting your program.
Other Services You Can Value Into New Niches Include
In addition to fall prevention, here are some other current services you can repackage into something “new” that attracts and serves a niche that I believe is currently under-served.
- Diabetes care.
- Stroke recovery.
- Arthritis (Link for Toolbox clients).
By developing one of these niches, you will provide a new reason for people who already like you to talk about your care and share your expertise with your target markets. More referrals. At the same time, you will be providing specific care to people who really need that care…and were most likely having difficulty finding that specific care.
Our Services & Systems Increase Your Move-Ins & Clients
Would you like us to take an active role in marketing efforts? We have services and systems that value and highlight your niche services, save you time, increase clients and revenue, and relieve stress. Just give us a call at (888) 213-5026.
Extra Links For “Senior Care Marketing Toolbox” Clients
For Toolbox clients, here are resource links that can help you to develop and repackage innovative services into a “new” niche. (Once you click on a link, just add your username and password.)
- Senior Care Niches
- Marketing Tip #19: Narrowing Your Market With A Niche Can Mean Less Prospects, Yet More Move-Ins
- Marketing Tip #80: Innovative Services Create An Advantage For You & Put Competitors At A Disadvantage
- Arthritis – Niche (Link for Toolbox clients).