What’s New Is More Important Than Ever
The term “content marketing” is being thrown around more and more. That’s because search engines are getting better and better at discovering what is new and what is valuable on a website – content is king. In other words, when it comes to senior care, search engines are thinking a lot like humans who are looking for help.
So have you placed something new and interesting on your senior care website in the last two weeks? If not, you are becoming less relevant in the eyes of internet and your target markets. A double whammy!
Since I posted the article “Your Senior Care Target Markets Are Searching For Content” on October 23rd, 2014, Google and their competitors have improved the algorithms that turn an internet surfer’s search words into websites that matter to them. And seniors and their families have refined their expectations when shopping for care. Both are driven by what is new, what is relevant and what is interesting.
Utilize Our “Senior Issues Awareness” Program
To help care providers come up with new, valuable content, I have decided to make our library of senior-issue newsettes available at very inexpensive prices. (Only $25 for each newsette, and less for a monthly commitment.) These one page, one topic collateral pieces are filled with relevant information. They position your awareness of topics important to seniors and their caregivers, and build trust in your expertise.
Adding them to your website and social network pages increases your value to search engines. The newsettes also provide great reasons for target markets to “follow” your care. And there are a number of other benefits, too.
To learn more about how you can easily add valuable content to your marketing program, go to: Inexpensive Content Marketing.
Our Services & Systems Increase Your Move-Ins
Would you like us to take an active role in developing your marketing strategy, adding consistency to your efforts and improving your census? We have the services and systems. Just give us a call at (888) 213-5026.
Extra Links For “Assisted Living Marketing Guild” Clients
For Guild clients, here are resource links you can use to help you to build an effective content marketing system and increase your move-ins.
(Once you click on a link, just add your username and password.)