Marketing Should Flow From One Element To Another

======================================================

One Event Can Have Perpetual Marketing Value

It is common in senior care for a marketing effort to be a one-shot deal. For example, having a table at a senior center Health Fair. Order promo items, grab your sign, set up your display, do your thing and then it’s over. The event is completed, time to move on.

I believe such an event provides the opportunity to integrate with other marketing elements. The added continuity and synergy make each element more powerful.

Here are a few things the Health Fair example can lead to.

  • Referral Source Development – Share your table (which you pay for) with a social worker or geriatric care manager. Include their info on dealing with transition. For extra credit, invite the visitors to the Fair to go to http://www.YourFacility.com for more info and/or offer a moving checklist.
  • Advertising – Include in ads and mailings “come see us at the Health Fair” and offer a compelling reason why they should, such as information from a referral source on dealing with transition.
  • Add New Content To Your Website – Take photos/video and add it to the Activity Scrapbook page on your website. In your captions, you can even promote the referral source’s expertise and include a link to their website.

The integration makes the advertising and website more dynamic and credible, while building a solid relationship with a key referral source. And this one marketing effort can also flow into the contacting of your three key lists (keep-in-touch program), creating social network posts and press releases, and become a talking point at a “tour stop.”

With all this integration, the marketing value of this one community event can continue to be harvested perpetually.

======================================================

Video For Assisted Living Marketing Guild Clients

I have put together a new “Interviews With Pros” video that expands on this strategy and provides more examples for integrating marketing efforts in senior care.

?????????????????????

======================================================

Would you like us to take an active role in improving your census? We have the services and systems. Just give us a call at (888) 213-5026.

======================================================

#seniorcaremarketing

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s