Some assisted living administrators and marketing directors have told me the holidays are a bad time for marketing. Of course it’s certainly not a good time in the cluttered world of advertising or direct mail. So I would cut back in these areas. However, how can the most social time of year be bad for marketing in an industry that is built on relationships and referrals? It’s marketing nirvana if you and your staff focus on using the holidays to start and nurture long-lasting relationships.
Strategically plan to use social, face-to-face encounters as opportunities to highlight strengths, demonstrate care, solve problems and personally serve. Whether inside or outside your community, focus on making sure everyone watching places value on these actions so you earn recognition and raves. Most important, create reasons (and make commitments) to do the same in the months to come. The holidays are the springboard into the new year. The goal is to create move-ins for the next 4 months and build/solidify your referral pipeline.
So you and your staff should plan to enjoy the holidays. Celebrate…with purpose! Reap the personal and business rewards long into the new year by having Happy Holidays.
For more suggestions, go to www.MarketingWithCare.com and SEARCH the word “holiday”.